The Head Of The Charles® prides itself on building relationships with sponsors and vendors to help guarantee the success of this world-class event. With over 300,000 spectators and 9,000 athletes, the Regatta offers its partners a unique opportunity to engage directly with consumers on a more effective and personal level.
Sponsorship vs. Advertising
Over the years, our sponsors have experienced measured brand awareness and favorability through on-site interaction with the Regatta’s 300,000 spectators and consumers. Corporate image, propensity to purchase, and brand loyalty are all enhanced through sponsorship.
Understanding Our Audience
Head Of The Charles’ partners have the opportunity to connect with thousands of consumers. Through on-site sales and sampling, our partners are able to engage consumers one-on-one about the benefits of their brand in an informal and festive atmosphere.
Interested in corporate sponsorship?
