On October 19-20, 2013, the Forty-Ninth Head Of The Charles Regatta is anticipated to attract upwards of 400,000 spectators, 9,000 athletes, 1,500 volunteers and millions of favorable impressions via media, web and other promotional vehicles.
The Head Of The Charles is an unparalleled public event, attracting a remarkable mixture of affluent consumers, impressionable college students and a unique combination of “C” level executives.
In addition to first class hospitality, community outreach and recruitment opportunities, your brand will be linked to a world-class signature event. Surrounding every promotion for the year, the Head Of The Charles Regatta will acknowledge it is being “Supported by…”
Your sponsorship presence continues beyond the three-mile racecourse, including online visibility to millions of loyal rowing fans. Further, custom-created events and attractions can add enhanced media attention and niche crowds.
Sponsoring the Head Of The Charles may be more attractive and cost-effective than you might realize. The investment you make with the Regatta and its esteemed legacy will easily translate into finessed traits your brand will be strengthened by—mixing enduring “touchability,” graceful brand exposure and powerful return on investment.