The Head Of The Charles Regatta is one of the most prestigious rowing events in the world. As an Official Sponsor of the HOCR, companies will be carefully integrated and affiliated with one of the most widely attended annual events in Boston.

Sponsorship Opportunity Overview: HERE

Sponsorship/Exhibitor Signup Deadline: August 1, 2023

  • Premier Sponsorship Top tier opportunities

    All Premier Sponsorship Opportunities are custom designed depending on a partner’s category, goals and desired benefits. For more information please reach out to: Mason Cox mcox@hocr.org (774) 272-1288

    • Designation Rights (category exclusivity available)
    • Proprietary Sponsorship Opportunities Available
      • Presenting Rights to the Reunion Village (photos)
      • Presenting Rights to the FALS Bar (photos)
      • Presenting Rights to the Directors’ Tent Hospitality Venue (photos) – Blue Cross Blue Shield of Massachusetts
      • Presenting Rights to the Eliot Bridge Enclosure Hospitality Venue (photos)
    • On Site Promotional Kiosk(s)
    • Private Hospitality Tent
    • On-Site Signage & Exposure
    • Event Publications
    • Guaranteed Exposure from Media Partners
    • HOCR Website (hocr.org)
    • Regatta Broadcast
    • Social Media
    • Proprietary Programs
  • Patron Sponsorship Corporate Display, Sampling & Sales

    With over 400,000 spectators and 11,000 competitors the Head Of The Charles Regatta is the can’t miss stop for any 4th quarter corporate display or marketing tour. Footprint sizes range from 10′ x 10′ to parking spaces for multiple 18-wheelers. Price is calculated by linear footage and additional sponsorship benefits listed below. There are two (2) primary activation areas.

    Weld Exhibition (photos)
    The home of experiential marketing at the HOCR. Located at the mid-point of the race course there is ample space for large and small footprints. Sampling partners can anticipate to sample upwards of 8,000 to 12,000 units per day. Over 100,000 attendees each day on Saturday & Sunday with the highest concentration of local attendees.

    Attager Row: Rowing & Fitness Expo (photos)
    The Expo is the main athlete staging area and retail hub of the event offering a 3-day activation. With corporate sponsors and over 30+ rowing product manufacturers the Expo is the athlete destination of the event. Over 75,000 visitors per day.

    Available Sponsorship Benefits (additional costs apply)

    • Designation Rights & Category Exclusivity
    • Use of the HOCR Logo & Marks
    • Event Signage
    • Social Media Posts
    • Regatta Hospitality Tickets
    • Printed Program Full-Page Advertisements
    • Regatta Broadcast Advertising
  • Rowing Exhibitors rowing product manufacturers

    The Attager Row: Rowing & Fitness Expo offers rowing product manufacturers direct access to the largest attended rowing event of the year. Exhibitor pricing is extended to companies manufacturing products specifically for rowing.

    New for 2022 is a more streamlined reservation and payment process through Square. The new deadline for Rowing Product Exhibitors is August 1, 2023.

    Exhibitor registration for the Head Of The Charles Regatta: HERE