ENDURANCE. GRACE. STRENGTH. FINESSE. These are traits for which rowers are known and celebrated. The Head Of The Charles Regatta is one of the most prestigious rowing events in the world. As an Official Sponsor of the HOCR, companies will be carefully integrated and affiliated with one of the most widely attended annual events in Boston.

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  • Premier Sponsorship

    Premier Sponsorship Opportunities

    Learn more about sponsorship, demographics, and venues. 2021 Event Overview

    *All Premier Sponsorship Opportunities are custom designed depending on a partner’s category, goals and desired benefits. The below is designed as a sample of partial benefits inclusive of a Premier Sponsorship Opportunity at the Head Of The Charles Regatta. For more information please reach out to: Mason Cox mcox@hocr.org (774) 272-1288

    • Designation Rights
      • Partner shall be designated as an “Official Premier Sponsor of the Head Of The Charles® Regatta”
      • Use of the Head Of The Charles Regatta marks and logos in advertising/promotions
    • Proprietary Sponsorship Opportunities Available
      • Presenting Rights to the Reunion Village (photos)
      • Presenting Rights to the FALS Bar (photos)
      • Presenting Rights to the Directors’ Tent (photos)
      • Presenting Rights to the Eliot Bridge Enclosure (photos)
    • Multiple On Site Promotional Kiosks
      • Right to multiple promotional areas at: Weld Exhibition, Attager Row: Rowing & Fitness Expo, Hospitality Row, Cambridge Boat Club and the Reunion Village
      • HOCR can help create fully turn-key booths including tent, tables, floors, carpet, signage, etc… from 10′ x 10′ spaces up to 40′ x 60′ retail experiences
      • Access to on-site electricity and wireless internet
    • Private Hospitality Tent
      • Right to 30′ x 50′ private hospitality tent upstream of the Eliot Bridge with 20′ x 20′ cook/catering prep tent, provided by the HOCR
      • Custom leveled floor with black Astroturf, provided by the HOCR
      • Turn-key exterior branding/signage installation assistance provided by the HOCR, if required
      • Electricity and wireless internet provided by the HOCR
      • Restroom facilities provided by the HOCR
      • Catering provided by Partner
    • On-Site Signage & Exposure
      • Partner logo on twenty (20) pole banners along the Charles River for one (1) month
      • Partner logo on a minimum of twenty (20) 120″ x 39″ mesh banners placed along pedestrian control fencing at the highest traffic locations along race course
      • Partner Listing on two (2) double-sided 3′ x 5′ boards at the Official Results Tent located at the Rowing & Fitness Expo, or similar signage TBD
      • Partner logo on the entrance and main banner at the Directors’ Tent & Enclosure
      • One hundred (100) public address announcements over two (2) days scripted by Partner and read by HOCR volunteer announcers between races
    • Event Publications
      • Right to insert printed advertisement (not to exceed 8.5″ x 11″) in Athlete Registration Packets (2,250 total)
      • Partner logo and company summary (to be provided by Partner) to be included in Official Regatta Media guide distributed to all on-site media
      • Associate sized logo on all Athlete Registration Packets (2,250 total)
      • Associate sized logo on invitations to the Directors’ Tent & Enclosure
    • Guaranteed Exposure from Media Partners
      • Minimum of one hundred (100) mentions in HOCR radio spots with Official Media Partner, Great Media Boston Radio
      • Partner logo to be placed on special coverage page of Row2k.com
    • HOCR Website (hocr.org)
      • Right to dedicated page to promote Partner initiatives
      • Rotating (466px x 320px) Partner logo on hocr.org website bottom banner throughout entire website
      • Static (466px x 320px) Partner logo on Current Sponsors page of Official Regatta Website (hocr.org)
      • Partner bottom banner (960px x 160px) on select pages throughout the Official Regatta Website
    • Social Media
      • HOCR to promote Partner in promotions on HOCR Facebook, Instagram  & Twitter accounts
      • Partner has the rights to promote on Social Media accounts using the HOCR marks & logos
    • Proprietary Programs
      • Right to engage other HOCR sponsors in cross-promotional activities (introductions through the HOCR office)
      • Right to conduct contests or other PR events in the weeks preceding the HOCR
  • Corporate Sampling & Sales

    Deadline: October 1, 2021.

    Corporate Display Overview

    Corporate Display Application

    10′ x 10′ footprints starting at $6,000. 

  • Private Hospitality

    *There is very limited availability for private hospitality enclosures at the Head Of The Charles Regatta. For more information please contact: Mason Cox mcox@hocr.org

    • Reserved Table at the Directors’ Tent at the Cambridge Boat Club (PDF)


    • Private Hospitality Tent (PDF)
      • 30′ x 50′ private hospitality tent with 20′ x 20′ cook/catering prep tent, provided by the HOCR (sample photos)
        • One (1) 30′ x 50′ white frame tent, with clear roof sections TBD
        • 32′ x 52′ custom leveled tent floor
        • 32′ x 52′ black carpeting
        • One (1) 20′ x 20′ white frame tent, for catering operations
        • 22′ x 22′ custom leveled tent floor
        • One (1) 6′ x 10′ white frame tent, for entrance
        • One (1) 10′ x 10′ white frame tent to house restroom units
        • String lighting for main entertainment tent
      • Electricity provided by the HOCR
      • Dedicated site manager provided by the HOCR
      • Catering provided by Partner
      • Turn-key exterior branding/signage creation & installation provided at cost by the HOCR if required
      • Option upgrades include Hardwood flooring, alternative carpet colors, restroom trailers, catering provided by the HOCR, etc…
    • Private Hospitality Location
      • Weeks Footbridge – private area downstream of the Weeks Footbridge near Harvard Square (map link)
      • Panoramic views looking downstream through the Powerhouse Stretch and upstream through the iconic Weeks Footbridge and Anderson Bridge
  • Rowing Product Exhibitors

    Reminder: The Exhibitor application is for rowing companies and products only. If interested in a corporate display (i.e. any company that is not a rowing specific product) please contact Mason Cox directly at mcox@hocr.org or apply HERE.

    Applications for Rowing Product Exhibitors closes on September 1st, apply HERE

    Applications for Boat & Oar Manufacturers closes on September 1st, apply HERE


  • Food Vendors

    The Head Of The Charles Regatta seeks food vendors as the event attracted tens of thousands of hungry spectators each year to the banks o the Charles River. Registration closes on September 1st, apply HERE

    10′ x 10′ Footprint: $2,500

    10′ x 20′ Footprint: $5,000

    10′ x 30′ Footprint or Larger: CALL


    In an effort to reduce our impact on the Charles River and the natural environment, we are asking vendors to conform to the following guidelines.

    1. Single-use plastic bottles: No single-use plastic bottles may be sold during vending (including water, soda, and sports drinks). All beverages are to be sold in aluminum cans or compostable containers.

    2. No single-use plastic service-ware: No single-use plastic service-ware of any kind may be used during vending. This includes, but is not limited to, cups, plates, bowls, hinged or lidded containers, straws, cup lids, and utensils.

    3. Compostable materials: All food products to be served using compostable products (paper or plastic).

    4. Condiments: No single-use condiment containers. Condiments are to be dispensed using bulk containers.

    5. No Single-use plastic bags: no single-use plastic bags of any kind may be used during vending. This includes, but is not limited to, single-use plastic take-out bags.


Welcome to Sponsor/Exhibitor Signup Deadline


The corporate sampling & food vending destination of the Regatta located a 5-minute walk from Harvard Square. Opportunity to distribute 8,000-12,000 units daily!



The Attager Row: Rowing & Fitness Expo is the retail heart of the event with over 40+ rowing product manufacturers along with corporate sponsors including Brooks Brothers & CLIF Bar.

  • Key Venues