• The Head Of The Charles Regatta is the world’s largest three day regatta
• One of New England’s top 3 attended annual events (Boston Marathon & Boston Fourth of July)
• 325,000 spectators over 3 days
• 11,750 competitors from 28+ countries
• 2,400 volunteers
• 1 million+ unique website visitors
• 5.5 billion global media impression reach
• 7+ million in advertising equivalency

Demographics

• Male, 47% / Female, 53%
• < 19, 27%
• 20-29, 27%
• 30-39, 15%
• 40-49, 16%
• 50-59, 10%
• 60+, 5%

Loyalty

• 85% are more likely to select a sponsors products
• 79% appreciated sponsors more than competitors because of their commitment to the Regatta

The HOCR Gives Back

• Head Of The Charles Regatta, Inc. is a 501(c)3 non-profit #04-3317489
• HOCR x Gold Cup Charity Grant Fund launched in 2020 to provide $100,000 annually to rowing programs that primarily support diversity and inclusion efforts in under-resourced communities
• $120,002 raised for HOCR Official Charities in 2022; Community Rowing Inc, West End House Boys & Girls Club, and the Cambridge Community Foundation

• Strong local interest: more than 50% of spectators live within 5-mile radius of Boston
• Destination event: 87% of competitors travel 100+ miles to compete in the Regatta
• Major economic impact: $100 million per year to local restaurants, hotels and businesses

Highly Educated Audience

• Over 800+ schools universities and organizations come to compete
• From Ivy League, NESCAC, Big-12, Pac-12, ACC, etc.
• 70% have an undergraduate degree
• 32% have a postgraduate degree
• 9% of a doctorate degree

Influential Decision Makers

• 48% have budget authority over corporate business expenditures
• 24% are heads of businesses

Community Leaders

• 76% volunteer for non-profit organizations
• 37% server as a volunteer committee chairs or on a Board of Directors

3-Miles of Venues

• Experiential Display & Product Sampling: Weld Exhibition
• Retail Sales: Attager Row: Rowing & Fitness Expo, Hospitality Row
• Beer, Wine & Food Enclosures: Reunion Village & FALS Bar
• VIP Hospitality: Directors’ Tent, Eliot Bridge Enclosure, and turn-key private tents

Sustainability

• Launched in 2019 the HOCR Sustainability Program seeks to make the Regatta the more sustainable each year
• No single-use plastic water bottles available for purchase at the event
• Any food bought on-site is fully compostable and/or recyclable