The Head Of The Charles Regatta is one of the most prestigious rowing events in the world. As an Official Sponsor of the HOCR, companies will be carefully integrated and affiliated with one of the most widely attended annual events in Boston.

Sponsorship Opportunity Overview: HERE

2024 HOCR Partnership Overview

Unable to display PDF file. Download instead.


  • The Head Of The Charles Regatta is the world’s largest three day regatta
  • One of New England’s top 3 attended annual events (Boston Marathon & Boston Fourth of July)
  • 400,000 spectators over 3 days
  • 11,500 competitors from 25+ countries
  • 2,400 volunteers
  • 1 million+ unique website visitors
  • 5.5 billion global media impression reach
  • 7+ million in advertising equivalency


  • Male, 47% / Female, 53%
  • < 19, 27%
  • 20-29, 27%
  • 30-39, 15%
  • 40-49, 16%
  • 50-59, 10%
  • 60+, 5%


  • 85% are more likely to select a sponsors products
  • 79% appreciated sponsors more than competitors because of their commitment to the Regatta

The HOCR Gives Back

  • Head Of The Charles Regatta, Inc. is a 501(c)3 non-profit #04-3317489
  • HOCR x Gold Cup Charity Grant Fund launched in 2020 to provide $100,000 annually to rowing programs that primarily support diversity and inclusion efforts in under-resourced communities
  • $120,002 raised for HOCR Official Charities in 2022; Community Rowing Inc, West End House Boys & Girls Club, and the Cambridge Community Foundation
Destination Boston

  • Strong local interest: more than 50% of spectators live within 5-mile radius of Boston
  • Destination event: 87% of competitors travel 100+ miles to compete in the Regatta
  • Major economic impact: $100 million per year to local restaurants, hotels and businesses

Highly Educated Audience

  • Over 800+ schools universities and organizations come to compete
  • From Ivy League, NESCAC, Big-12, Pac-12, ACC, etc.
  • 70% have an undergraduate degree
  • 32% have a postgraduate degree
  • 9% of a doctorate degree

Influential Decision Makers

  • 48% have budget authority over corporate business expenditures
  • 24% are heads of businesses

Community Leaders

  • 76% volunteer for non-profit organizations
  • 37% server as a volunteer committee chairs or on a Board of Directors

3-Miles of Venues


  • Launched in 2019 the HOCR Sustainability Program seeks to make the Regatta the more sustainable each year
  • No single-use plastic water bottles available for purchase at the event
  • Any food bought on-site is fully compostable and/or recyclable


  • Premier Sponsorship Premium Opportunities

    All Premier Sponsorship Opportunities are custom designed depending on a partner’s category, goals and desired benefits. For more information please reach out to: Mason Cox (774) 272-1288

    • Designation Rights (category exclusivity available)
    • On Site Promotional Kiosk(s)
    • Private Hospitality Tent
    • On-Site Signage & Exposure
    • Event Publications
    • Guaranteed Exposure from Media Partners
    • HOCR Website (
    • Regatta Broadcast
    • Social Media
    • Proprietary Programs
  • Corporate Display, Sampling & Sales Patron Sponsorship

    With over 400,000 spectators and 11,500 competitors the Head Of The Charles Regatta is the can’t miss stop for any 4th quarter corporate display or marketing tour. Footprint sizes range from 10′ x 10′ to parking spaces for multiple 18-wheelers. Price is calculated by linear footage and additional sponsorship benefits listed below. There are two (2) primary activation areas.

    Entry Level Corporate Display Registration: HERE

    Weld Exhibition (photos)
    The home of experiential marketing at the HOCR. Located at the mid-point of the race course there is ample space for large and small footprints. Sampling partners can anticipate to sample upwards of 8,000 to 12,000 units per day. Over 100,000 attendees each day on Saturday & Sunday with the highest concentration of local attendees.

    Attager Row: Rowing & Fitness Expo (photos)
    The Expo is the main athlete staging area and retail hub of the event offering a 3-day activation. With corporate sponsors and over 30+ rowing product manufacturers the Expo is the athlete destination of the event. Over 75,000 visitors per day.

    Available Sponsorship Benefits (additional costs apply)

    • Designation Rights & Category Exclusivity
    • Use of the HOCR Logo & Marks
    • Event Signage
    • Social Media Posts
    • Regatta Hospitality Tickets
    • Printed Program Full-Page Advertisements
    • Regatta Broadcast Advertising
  • Rowing Exhibitors rowing product manufacturers

    The Attager Row: Rowing & Fitness Expo offers rowing product manufacturers direct access to the largest attended rowing event of the year. Exhibitor pricing is extended to companies manufacturing products specifically for rowing.

    The deadline for Rowing Product Exhibitors is August 1, 2023.

    Exhibitor registration for the Head Of The Charles Regatta: HERE


  • Non-Profit Display Application Non-Profit Display

    The Head Of The Charles Regatta annually offers space for five (5) non-profit institutions for 10′ x 10′ display space at Cambridge’s Weld Exhibition venue or Boston’s Rowing & Fitness Expo venue. Applications can be made HERE.

    The application deadline is August 1, 2023.